Imagine a trio of tech-savvy and entrepreneurial souls on the prowl for the next killer app. They’re staying up late in their dorm, or perhaps they’re celebrating at a nightclub after finishing their MBA program. They want to make money. They want to change the world. They want to create something that gets snatched up…

When Marine Le Pen took the reins of her father’s French far-right National Front party, she launched a well-crafted communication strategy to de-demonize the party’s image. She distanced herself from unsavory associations and condemned the party’s more overtly racist and anti-Semitic elements. She also co-opted some of the lexicon of the left to appeal to…